Chapter (2)
My Case Studies
Case study: Company’s social culture revival
Background
Employees of a company has recently suffered a decline in company’s social culture. Budget cuts have further limited the ability to fund social activities, which traditionally played a key role in fostering community and engagement. Despite these challenges, it was crucial to revive social culture to maintain a positive work environment and so, we formed an actionable team to influence this bottom up.Impact
- support of the leadership team in an ongoing initiative and desire to replicate the study accross different companies within EMEA and NA,
- global head of delivery considers this initiative as a valuable resource in an ongoing global rebranding.
Objectives
We deployed a survey to understand the following:- understand attitudes towards socialising with co-workers,
- identify most desirable activities,
- identify barriers to engage in social activities,
- understand perceptions on culture,
- understand perceptions and outcomes of attending social activities.
Consequently, I designed and facilitated a collaborative workshop with aims to:
- increase understanding of goals, pain points, and needs of employees,
- identify different outcomes and behaviours/activities to achieve these outcomes,
- prioritise behaviours/activities,
- design initiatives that will increase engagement in identified activities/behaviours and address the desired outcome.
Methods
- survey.
Participants
All employees of the company were encourage to take part in the survey and so there was a 62% response rate.Workshop participants respresented wider range of disciplines and office across all UK locations.
Deliverables
- collaborative ideation workshop,
- concepts for activities that aim to increase sense of belonging based on intrinsic motivation,
- playback to senior leadership team.