Chapter (2)
My Case Studies
I led multiple qualitative and quantitative research projects. Below, you can find a link to some of the case studies.
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User research
- Case study: Redefining the problem statement and transforming the research approach (2024).
- Case study: Persuading stakeholders: Driving a strategic shift in user research approach (2024).
- Case study: Navigating midlife transitions: A comprehensive approach from concept to launch (2023).
- Case study: Discovery research for an e-learning platform start-up (2020/2021).
- Case study: Directional research for an e-learning platform start-up (2021).
- Case study: COVID-19 and its impact on employees’ wellbeing (2020).
Business Change
- Case study: A behavioural approach to social culture: Rebuilding social culture for retention (2024).
- Case study: Business Change and Socio-Technical Systems Thinking in Tech Start-up (2020).
Clients
I have experience with B2C and B2B platforms in industries such as finance, education, and procurement and products such as data analytics, e-learning, and case management systems.

